Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.
Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.
In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
Bio: Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that helps winning companies tell their stories and build their brands. She is also the creator/author of the Media-Savvy-to-Go publicity tips booklets, audio CD’s, and e-workbook that help business owners and independent professionals earn their own ink and air without spending a fortune. Publicity Hound Joan Stewart http://www.publicityhound.com says the tips booklets are a fabulous crash course on how to be media-savvy and that Publicity Hounds everywhere need to read Nancy’s tips. Visit http://www.nsjmktg.com to learn more. Get in touch with Nancy at 425-641-5214 or via e-mail at nancy@nsjmktg.com.
Industry specific awards are a gauge of your company performance to your customers and the business community in general. Small businesses who are nominated for an award can most definitely benefit from the award process. The info in this post is my ace up my sleeve. You will increase your customer’s knowledge about ‘what’ your business does and the quality of your work. Many companies now realize that this is an essential step to remaining viable in an increasingly competitive environment.
These awards act as recommendations from people who should know. Many companies use awards to identify potential business partners. Without a doubt, applying for an award forces a business owner to review their business plan and future directions.
Winning the Women In Business category was a boost to my self confidence and the confidence in my business. It should be noted that no such endeavor can be successful if done willy-nilly. One-way that costs little or no money is applying for and winning small business awards and contests offered by corporations, professional associations and government agencies. You have to toot your own horn first by nominating your company or getting a customer to nominate you.
Check to see if your local Chamber has an awards program. One category recognizes women entrepreneurs and their achievements. Acrylics make a great business Unique Awards and are a beautiful way to say “Thank you. Check out awards and contests and awards sponsored by organizations specific to your industry. Why would a business, person, organization, or foundation give you and your business a grant?
Discovered this: Placks And Awards . This is pretty cool.
Check out your industry associations and professional bodies. It should be noted that no such endeavor can be successful if done willy-nilly. Television interviews and speaking invitations rolled in. Admittedly, only larger companies can afford to stage big events at which achievement awards are presented.
As a small business owner I received multiple awards from the Small Business Administration, local Chamber of Commerce and community organizations. More opportunities to bid on contracts came our way. It starts with you. For some companies that have budgetary constraints, doing something in-house may be the best option.
Keep in mind that the idea is to demonstrate that good work is valued by the company. Just my cup of tea, I guess.
Types of awards generally offered include:Each type of recognition awards comes in various styles and sizes. This is called meeting the guidelines. They give because there is a need that they would like to see met, or a disease that they would like to see cured.
Request a catalog from companies that offer these products. PETHsvXI9C These are often mailed in booklet form, but increasingly they are being sent in digital format.